Recent work finds that retrieval-augmented generation with large language models is prone to be influenced by the order of retrieved documents in the context. However, the lack of in-depth analysis limits the use of this phenomenon for prompt engineering in practice. In this study, we posit that likelihoods serve as an effective gauge for language model performance. Through experiments on two question-answering datasets with a variety of state-of-the-art language models, we reveal correlations between answer accuracy and the likelihood of the question at both the corpus level and the instance level. In addition, we find that question likelihood can also indicate the position of the task-relevant information in the context. Based on these findings, we propose two methods that use question likelihood as a gauge for selecting and constructing prompts that lead to better performance. We demonstrate their effectiveness with experiments. In addition, our likelihood-based methods are efficient, as they only need to compute the likelihood of the input, requiring much fewer language model passes than heuristic prompt engineering methods that require generating responses. Our analysis deepens our understanding of how input prompts affect model performance and provides a promising direction for efficient prompt optimization.