We propose a multi-agent distributed reinforcement learning algorithm that balances between potentially conflicting short-term reward and sparse, delayed long-term reward, and learns with partial information in a dynamic environment. We compare different long-term rewards to incentivize the algorithm to maximize individual payoff and overall social welfare. We test the algorithm in two simulated auction games, and demonstrate that 1) our algorithm outperforms two benchmark algorithms in a direct competition, with cost to social welfare, and 2) our algorithm's aggressive competitive behavior can be guided with the long-term reward signal to maximize both individual payoff and overall social welfare.