For the most comfortable, human-aware robot navigation, subjective user preferences need to be taken into account. This paper presents a novel reinforcement learning framework to train a personalized navigation controller along with an intuitive virtual reality demonstration interface. The conducted user study provides evidence that our personalized approach significantly outperforms classical approaches with more comfortable human-robot experiences. We achieve these results using only a few demonstration trajectories from non-expert users, who predominantly appreciate the intuitive demonstration setup. As we show in the experiments, the learned controller generalizes well to states not covered in the demonstration data, while still reflecting user preferences during navigation. Finally, we transfer the navigation controller without loss in performance to a real robot.