Non-orthogonal multiple access (NOMA) is capable of serving different numbers of users in the same time-frequency resource element, and this feature can be leveraged to carry additional information. In the orthogonal frequency division multiplexing (OFDM) system, we propose a novel enhanced NOMA scheme, called NOMA with informative envelope (NOMA-IE), to explore the flexibility of the envelope of NOMA signals. In this scheme, data bits are conveyed by the quantified signal envelope in addition to classic signal constellations. The subcarrier activation patterns of different users are jointly decided by the envelope former. At the receiver, successive interference cancellation (SIC) is employed, and we also introduce the envelope detection coefficient to eliminate the error floor. Theoretical expressions of spectral efficiency and energy efficiency are provided for the NOMA-IE. Then, considering the binary phase shift keying modulation, we derive the asymptotic bit error rate for the two-subcarrier OFDM subblock. Afterwards, the expressions are extended to the four-subcarrier case. The analytical results reveal that the imperfect SIC and the index error are the main factors degrading the error performance. The numerical results demonstrate the superiority of the NOMA-IE over the OFDM and OFDM-NOMA, especially in the high signal-to-noise ratio (SNR) regime.