Reward functions are central in specifying the task we want a reinforcement learning agent to perform. Given a task and desired optimal behavior, we study the problem of designing informative reward functions so that the designed rewards speed up the agent's convergence. In particular, we consider expert-driven reward design settings where an expert or teacher seeks to provide informative and interpretable rewards to a learning agent. Existing works have considered several different reward design formulations; however, the key challenge is formulating a reward informativeness criterion that adapts w.r.t. the agent's current policy and can be optimized under specified structural constraints to obtain interpretable rewards. In this paper, we propose a novel reward informativeness criterion, a quantitative measure that captures how the agent's current policy will improve if it receives rewards from a specific reward function. We theoretically showcase the utility of the proposed informativeness criterion for adaptively designing rewards for an agent. Experimental results on two navigation tasks demonstrate the effectiveness of our adaptive reward informativeness criterion.