Accessibility of research data is critical for advances in many research fields, but textual data often cannot be shared due to the personal and sensitive information which it contains, e.g names or political opinions. General Data Protection Regulation (GDPR) suggests pseudonymization as a solution to secure open access to research data, but we need to learn more about pseudonymization as an approach before adopting it for manipulation of research data. This paper outlines a research agenda within pseudonymization, namely need of studies into the effects of pseudonymization on unstructured data in relation to e.g. readability and language assessment, as well as the effectiveness of pseudonymization as a way of protecting writer identity, while also exploring different ways of developing context-sensitive algorithms for detection, labelling and replacement of personal information in unstructured data. The recently granted project on pseudonymization Grandma Karl is 27 years old addresses exactly those challenges.