Current query expansion models use pseudo-relevance feedback to improve first-pass retrieval effectiveness; however, this fails when the initial results are not relevant. Instead of building a language model from retrieved results, we propose Generative Relevance Feedback (GRF) that builds probabilistic feedback models from long-form text generated from Large Language Models. We study the effective methods for generating text by varying the zero-shot generation subtasks: queries, entities, facts, news articles, documents, and essays. We evaluate GRF on document retrieval benchmarks covering a diverse set of queries and document collections, and the results show that GRF methods significantly outperform previous PRF methods. Specifically, we improve MAP between 5-19% and NDCG@10 17-24% compared to RM3 expansion, and achieve the best R@1k effectiveness on all datasets compared to state-of-the-art sparse, dense, and expansion models.