Vehicle-to-everything (V2X) perception describes a suite of technologies used to enable vehicles to perceive their surroundings and communicate with various entities, such as other road users, infrastructure, or the network/cloud. With the development of autonomous driving, V2X perception is becoming increasingly relevant, as can be seen by the tremendous attention recently given to integrated sensing and communication (ISAC) technologies. In this context, rigid body localization (RBL) also emerges as one important technology which enables the estimation of not only target's positions, but also their shape and orientation. This article discusses the need for RBL, its benefits and opportunities, challenges and research directions, as well as its role in the standardization of the sixth-generation (6G) and beyond fifth generation (B5G) applications.