Non-exemplar class-incremental learning (NECIL) is to resist catastrophic forgetting without saving old class samples. Prior methodologies generally employ simple rules to generate features for replaying, suffering from large distribution gap between replayed features and real ones. To address the aforementioned issue, we propose a simple, yet effective \textbf{Diff}usion-based \textbf{F}eature \textbf{R}eplay (\textbf{DiffFR}) method for NECIL. First, to alleviate the limited representational capacity caused by fixing the feature extractor, we employ Siamese-based self-supervised learning for initial generalizable features. Second, we devise diffusion models to generate class-representative features highly similar to real features, which provides an effective way for exemplar-free knowledge memorization. Third, we introduce prototype calibration to direct the diffusion model's focus towards learning the distribution shapes of features, rather than the entire distribution. Extensive experiments on public datasets demonstrate significant performance gains of our DiffFR, outperforming the state-of-the-art NECIL methods by 3.0\% in average. The code will be made publicly available soon.