Channel and spatial attention mechanism has proven to provide an evident performance boost of deep convolution neural networks (CNNs). Most existing methods focus on one or run them parallel (series), neglecting the collaboration between the two attentions. In order to better establish the feature interaction between the two types of attention, we propose a plug-and-play attention module, which we term "CAT"-activating the Collaboration between spatial and channel Attentions based on learned Traits. Specifically, we represent traits as trainable coefficients (i.e., colla-factors) to adaptively combine contributions of different attention modules to fit different image hierarchies and tasks better. Moreover, we propose the global entropy pooling (GEP) apart from global average pooling (GAP) and global maximum pooling (GMP) operators, an effective component in suppressing noise signals by measuring the information disorder of feature maps. We introduce a three-way pooling operation into attention modules and apply the adaptive mechanism to fuse their outcomes. Extensive experiments on MS COCO, Pascal-VOC, Cifar-100, and ImageNet show that our CAT outperforms existing state-of-the-art attention mechanisms in object detection, instance segmentation, and image classification. The model and code will be released soon.