Bias: Friend or Foe? User Acceptance of Gender Stereotypes in Automated Career Recommendations

Currently, there is a surge of interest in fair Artificial Intelligence (AI) and Machine Learning (ML) research which aims to mitigate discriminatory bias in AI algorithms, e.g. along lines of gender, age, and race. While most research in this domain focuses on developing fair AI algorithms, in this work, we show that a fair AI algorithm on its own may be insufficient to achieve its intended results in the real world. Using career recommendation as a case study, we build a fair AI career recommender by employing gender debiasing machine learning techniques. Our offline evaluation showed that the debiased recommender makes fairer career recommendations without sacrificing its accuracy. Nevertheless, an online user study of more than 200 college students revealed that participants on average prefer the original biased system over the debiased system. Specifically, we found that perceived gender disparity is a determining factor for the acceptance of a recommendation. In other words, our results demonstrate we cannot fully address the gender bias issue in AI recommendations without addressing the gender bias in humans.