In limited feedback multi-user multiple-input multiple-output (MU-MIMO) cellular networks, users send quantized information about the channel conditions to the associated base station (BS) for downlink beamforming. However, channel quantization and beamforming have been treated as two separate tasks conventionally, which makes it difficult to achieve global system optimality. In this paper, we propose an augmented deep unfolding (ADU) approach that jointly optimizes the beamforming scheme at the BSs and the channel quantization scheme at the users. In particular, the classic WMMSE beamformer is unrolled and a deep neural network (DNN) is leveraged to pre-process its input to enhance the performance. The variational information bottleneck technique is adopted to further improve the performance when the feedback capacity is strictly restricted. Simulation results demonstrate that the proposed ADU method outperforms all the benchmark schemes in terms of the system average rate.