Many problems in robotics, such as estimating the state from noisy sensor data or aligning two LiDAR point clouds, can be posed and solved as least-squares problems. Unfortunately, vanilla nonminimal solvers for least-squares problems are notoriously sensitive to outliers. As such, various robust loss functions have been proposed to reduce the sensitivity to outliers. Examples of loss functions include pseudo-Huber, Cauchy, and Geman-McClure. Recently, these loss functions have been generalized into a single loss function that enables the best loss function to be found adaptively based on the distribution of the residuals. However, even with the generalized robust loss function, most nonminimal solvers can only be solved locally given a prior state estimate due to the nonconvexity of the problem. The first contribution of this paper is to combine graduated nonconvexity (GNC) with the generalized robust loss function to solve least-squares problems without a prior state estimate and without the need to specify a loss function. Moreover, existing loss functions, including the generalized loss function, are based on Gaussian-like distribution. However, residuals are often defined as the squared norm of a multivariate error and distributed in a Chi-like fashion. The second contribution of this paper is to apply a norm-aware adaptive robust loss function within a GNC framework. This leads to additional robustness when compared with state-of-the-art methods. Simulations and experiments demonstrate that the proposed approach is more robust and yields faster convergence times compared to other GNC formulations.