Self-Supervised Learning (SSL) has emerged as the solution of choice to learn transferable representations from unlabeled data. However, SSL requires to build samples that are known to be semantically akin, i.e. positive views. Requiring such knowledge is the main limitation of SSL and is often tackled by ad-hoc strategies e.g. applying known data-augmentations to the same input. In this work, we generalize and formalize this principle through Positive Active Learning (PAL) where an oracle queries semantic relationships between samples. PAL achieves three main objectives. First, it unveils a theoretically grounded learning framework beyond SSL, that can be extended to tackle supervised and semi-supervised learning depending on the employed oracle. Second, it provides a consistent algorithm to embed a priori knowledge, e.g. some observed labels, into any SSL losses without any change in the training pipeline. Third, it provides a proper active learning framework yielding low-cost solutions to annotate datasets, arguably bringing the gap between theory and practice of active learning that is based on simple-to-answer-by-non-experts queries of semantic relationships between inputs.