Archetypal analysis (AA) was originally proposed in 1994 by Adele Cutler and Leo Breiman as a computational procedure to extract the distinct aspects called archetypes in observations with each observational record approximated as a mixture (i.e., convex combination) of these archetypes. AA thereby provides straightforward, interpretable, and explainable representations for feature extraction and dimensionality reduction, facilitating the understanding of the structure of high-dimensional data with wide applications throughout the sciences. However, AA also faces challenges, particularly as the associated optimization problem is non-convex. This survey provides researchers and data mining practitioners an overview of methodologies and opportunities that AA has to offer surveying the many applications of AA across disparate fields of science, as well as best practices for modeling data using AA and limitations. The survey concludes by explaining important future research directions concerning AA.