Finding relevant and high-quality datasets to train machine learning models is a major bottleneck for practitioners. Furthermore, to address ambitious real-world use-cases there is usually the requirement that the data come labelled with high-quality annotations that can facilitate the training of a supervised model. Manually labelling data with high-quality labels is generally a time-consuming and challenging task and often this turns out to be the bottleneck in a machine learning project. Weak Supervised Learning (WSL) approaches have been developed to alleviate the annotation burden by offering an automatic way of assigning approximate labels (pseudo-labels) to unlabelled data based on heuristics, distant supervision and knowledge bases. We apply probabilistic generative latent variable models (PLVMs), trained on heuristic labelling representations of the original dataset, as an accurate, fast and cost-effective way to generate pseudo-labels. We show that the PLVMs achieve state-of-the-art performance across four datasets. For example, they achieve 22% points higher F1 score than Snorkel in the class-imbalanced Spouse dataset. PLVMs are plug-and-playable and are a drop-in replacement to existing WSL frameworks (e.g. Snorkel) or they can be used as benchmark models for more complicated algorithms, giving practitioners a compelling accuracy boost.