Optimizing Bus Travel: A Novel Approach to Feature Mining with P-KMEANS and P-LDA Algorithms

Customizing services for bus travel can bolster its attractiveness, optimize usage, alleviate traffic congestion, and diminish carbon emissions. This potential is realized by harnessing recent advancements in positioning communication facilities, the Internet of Things, and artificial intelligence for feature mining in public transportation. However, the inherent complexities of disorganized and unstructured public transportation data introduce substantial challenges to travel feature extraction. This study presents a bus travel feature extraction method rooted in Point of Interest (POI) data, employing enhanced P-KMENAS and P-LDA algorithms to overcome these limitations. While the KMEANS algorithm adeptly segments passenger travel paths into distinct clusters, its outcomes can be influenced by the initial K value. On the other hand, Latent Dirichlet Allocation (LDA) excels at feature identification and probabilistic interpretations yet encounters difficulties with feature intermingling and nuanced sub-feature interactions. Incorporating the POI dimension enhances our understanding of travel behavior, aligning it more closely with passenger attributes and facilitating easier data analysis. By incorporating POI data, our refined P-KMENAS and P-LDA algorithms grant a holistic insight into travel behaviors and attributes, effectively mitigating the limitations above. Consequently, this POI-centric algorithm effectively amalgamates diverse POI attributes, delineates varied travel contexts, and imparts probabilistic metrics to feature properties. Our method successfully mines the diverse aspects of bus travel, such as age, occupation, gender, sports, cost, safety, and personality traits. It effectively calculates relationships between individual travel behaviors and assigns explanatory and evaluative probabilities to POI labels, thereby enhancing bus travel optimization.