Hierarchical Information Enhancement Network for Cascade Prediction in Social Networks

Understanding information cascades in networks is a fundamental issue in numerous applications. Current researches often sample cascade information into several independent paths or subgraphs to learn a simple cascade representation. However, these approaches fail to exploit the hierarchical semantic associations between different modalities, limiting their predictive performance. In this work, we propose a novel Hierarchical Information Enhancement Network (HIENet) for cascade prediction. Our approach integrates fundamental cascade sequence, user social graphs, and sub-cascade graph into a unified framework. Specifically, HIENet utilizes DeepWalk to sample cascades information into a series of sequences. It then gathers path information between users to extract the social relationships of propagators. Additionally, we employ a time-stamped graph convolutional network to aggregate sub-cascade graph information effectively. Ultimately, we introduce a Multi-modal Cascade Transformer to powerfully fuse these clues, providing a comprehensive understanding of cascading process. Extensive experiments have demonstrated the effectiveness of the proposed method.

Multi-perspective Memory Enhanced Network for Identifying Key Nodes in Social Networks

Identifying key nodes in social networks plays a crucial role in timely blocking false information. Existing key node identification methods usually consider node influence only from the propagation structure perspective and have insufficient generalization ability to unknown scenarios. In this paper, we propose a novel Multi-perspective Memory Enhanced Network (MMEN) for identifying key nodes in social networks, which mines key nodes from multiple perspectives and utilizes memory networks to store historical information. Specifically, MMEN first constructs two propagation networks from the perspectives of user attributes and propagation structure and updates node feature representations using graph attention networks. Meanwhile, the memory network is employed to store information of similar subgraphs, enhancing the model's generalization performance in unknown scenarios. Finally, MMEN applies adaptive weights to combine the node influence of the two propagation networks to select the ultimate key nodes. Extensive experiments demonstrate that our method significantly outperforms previous methods.