Keeping Humans in the Loop: Human-Centered Automated Annotation with Generative AI

Automated text annotation is a compelling use case for generative large language models (LLMs) in social media research. Recent work suggests that LLMs can achieve strong performance on annotation tasks; however, these studies evaluate LLMs on a small number of tasks and likely suffer from contamination due to a reliance on public benchmark datasets. Here, we test a human-centered framework for responsibly evaluating artificial intelligence tools used in automated annotation. We use GPT-4 to replicate 27 annotation tasks across 11 password-protected datasets from recently published computational social science articles in high-impact journals. For each task, we compare GPT-4 annotations against human-annotated ground-truth labels and against annotations from separate supervised classification models fine-tuned on human-generated labels. Although the quality of LLM labels is generally high, we find significant variation in LLM performance across tasks, even within datasets. Our findings underscore the importance of a human-centered workflow and careful evaluation standards: Automated annotations significantly diverge from human judgment in numerous scenarios, despite various optimization strategies such as prompt tuning. Grounding automated annotation in validation labels generated by humans is essential for responsible evaluation.

Knowledge Distillation in Automated Annotation: Supervised Text Classification with LLM-Generated Training Labels

Computational social science (CSS) practitioners often rely on human-labeled data to fine-tune supervised text classifiers. We assess the potential for researchers to augment or replace human-generated training data with surrogate training labels from generative large language models (LLMs). We introduce a recommended workflow and test this LLM application by replicating 14 classification tasks and measuring performance. We employ a novel corpus of English-language text classification data sets from recent CSS articles in high-impact journals. Because these data sets are stored in password-protected archives, our analyses are less prone to issues of contamination. For each task, we compare supervised classifiers fine-tuned using GPT-4 labels against classifiers fine-tuned with human annotations and against labels from GPT-4 and Mistral-7B with few-shot in-context learning. Our findings indicate that supervised classification models fine-tuned on LLM-generated labels perform comparably to models fine-tuned with labels from human annotators. Fine-tuning models using LLM-generated labels can be a fast, efficient and cost-effective method of building supervised text classifiers.

The diminishing state of shared reality on US television news

The potential for a large, diverse population to coexist peacefully is thought to depend on the existence of a ``shared reality:'' a public sphere in which participants are exposed to similar facts about similar topics. A generation ago, broadcast television news was widely considered to serve this function; however, since the rise of cable news in the 1990s, critics and scholars have worried that the corresponding fragmentation and segregation of audiences along partisan lines has caused this shared reality to be lost. Here we examine this concern using a unique combination of data sets tracking the production (since 2012) and consumption (since 2016) of television news content on the three largest cable and broadcast networks respectively. With regard to production, we find strong evidence for the ``loss of shared reality hypothesis:'' while broadcast continues to cover similar topics with similar language, cable news networks have become increasingly distinct, both from broadcast news and each other, diverging both in terms of content and language. With regard to consumption, we find more mixed evidence: while broadcast news has indeed declined in popularity, it remains the dominant source of news for roughly 50\% more Americans than does cable; moreover, its decline, while somewhat attributable to cable, appears driven more by a shift away from news consumption altogether than a growth in cable consumption. We conclude that shared reality on US television news is indeed diminishing, but is more robust than previously thought and is declining for somewhat different reasons.

Automated Annotation with Generative AI Requires Validation

Generative large language models (LLMs) can be a powerful tool for augmenting text annotation procedures, but their performance varies across annotation tasks due to prompt quality, text data idiosyncrasies, and conceptual difficulty. Because these challenges will persist even as LLM technology improves, we argue that any automated annotation process using an LLM must validate the LLM's performance against labels generated by humans. To this end, we outline a workflow to harness the annotation potential of LLMs in a principled, efficient way. Using GPT-4, we validate this approach by replicating 27 annotation tasks across 11 datasets from recent social science articles in high-impact journals. We find that LLM performance for text annotation is promising but highly contingent on both the dataset and the type of annotation task, which reinforces the necessity to validate on a task-by-task basis. We make available easy-to-use software designed to implement our workflow and streamline the deployment of LLMs for automated annotation.