Abstract:State-of-the-art driver-assist systems have failed to effectively mitigate driver inattention and had minimal impacts on the ever-growing number of road mishaps (e.g. life loss, physical injuries due to accidents caused by various factors that lead to driver inattention). This is because traditional human-machine interaction settings are modeled in classical and behavioral game-theoretic domains which are technically appropriate to characterize strategic interaction between either two utility maximizing agents, or human decision makers. Therefore, in an attempt to improve the persuasive effectiveness of driver-assist systems, we develop a novel strategic and personalized driver-assist system which adapts to the driver's mental state and choice behavior. First, we propose a novel equilibrium notion in human-system interaction games, where the system maximizes its expected utility and human decisions can be characterized using any general decision model. Then we use this novel equilibrium notion to investigate the strategic driver-vehicle interaction game where the car presents a persuasive recommendation to steer the driver towards safer driving decisions. We assume that the driver employs an open-quantum system cognition model, which captures complex aspects of human decision making such as violations to classical law of total probability and incompatibility of certain mental representations of information. We present closed-form expressions for players' final responses to each other's strategies so that we can numerically compute both pure and mixed equilibria. Numerical results are presented to illustrate both kinds of equilibria.