Translating Across Cultures: LLMs for Intralingual Cultural Adaptation

LLMs are increasingly being deployed for multilingual applications and have demonstrated impressive translation capabilities between several low and high resource languages. An aspect of translation that often gets overlooked is that of cultural adaptation, or modifying source culture references to suit the target culture. Cultural adaptation has applications across several creative industries and requires intimate knowledge of source and target cultures during translation. While specialized translation models still outperform LLMs on the machine translation task when viewed from the lens of correctness, they are not sensitive to cultural differences often requiring manual correction. LLMs on the other hand have a rich reservoir of cultural knowledge embedded within its parameters that can be potentially exploited for such applications. In this paper we define the task of cultural adaptation and create an evaluation framework to benchmark different models for this task. We evaluate the performance of modern LLMs for cultural adaptation and analyze their cross cultural knowledge while connecting related concepts across different cultures. We also analyze possible issues with automatic adaptation including cultural biases and stereotypes. We hope that this task will offer more insight into the cultural understanding of LLMs and their creativity in cross-cultural scenarios.

Gender Inflected or Bias Inflicted: On Using Grammatical Gender Cues for Bias Evaluation in Machine Translation

Neural Machine Translation (NMT) models are state-of-the-art for machine translation. However, these models are known to have various social biases, especially gender bias. Most of the work on evaluating gender bias in NMT has focused primarily on English as the source language. For source languages different from English, most of the studies use gender-neutral sentences to evaluate gender bias. However, practically, many sentences that we encounter do have gender information. Therefore, it makes more sense to evaluate for bias using such sentences. This allows us to determine if NMT models can identify the correct gender based on the grammatical gender cues in the source sentence rather than relying on biased correlations with, say, occupation terms. To demonstrate our point, in this work, we use Hindi as the source language and construct two sets of gender-specific sentences: OTSC-Hindi and WinoMT-Hindi that we use to evaluate different Hindi-English (HI-EN) NMT systems automatically for gender bias. Our work highlights the importance of considering the nature of language when designing such extrinsic bias evaluation datasets.