DeepSeek on a Trip: Inducing Targeted Visual Hallucinations via Representation Vulnerabilities

Multimodal Large Language Models (MLLMs) represent the cutting edge of AI technology, with DeepSeek models emerging as a leading open-source alternative offering competitive performance to closed-source systems. While these models demonstrate remarkable capabilities, their vision-language integration mechanisms introduce specific vulnerabilities. We implement an adapted embedding manipulation attack on DeepSeek Janus that induces targeted visual hallucinations through systematic optimization of image embeddings. Through extensive experimentation across COCO, DALL-E 3, and SVIT datasets, we achieve hallucination rates of up to 98.0% while maintaining high visual fidelity (SSIM > 0.88) of the manipulated images on open-ended questions. Our analysis demonstrates that both 1B and 7B variants of DeepSeek Janus are susceptible to these attacks, with closed-form evaluation showing consistently higher hallucination rates compared to open-ended questioning. We introduce a novel multi-prompt hallucination detection framework using LLaMA-3.1 8B Instruct for robust evaluation. The implications of these findings are particularly concerning given DeepSeek's open-source nature and widespread deployment potential. This research emphasizes the critical need for embedding-level security measures in MLLM deployment pipelines and contributes to the broader discussion of responsible AI implementation.