BeFA: A General Behavior-driven Feature Adapter for Multimedia Recommendation

Multimedia recommender systems focus on utilizing behavioral information and content information to model user preferences. Typically, it employs pre-trained feature encoders to extract content features, then fuses them with behavioral features. However, pre-trained feature encoders often extract features from the entire content simultaneously, including excessive preference-irrelevant details. We speculate that it may result in the extracted features not containing sufficient features to accurately reflect user preferences. To verify our hypothesis, we introduce an attribution analysis method for visually and intuitively analyzing the content features. The results indicate that certain products' content features exhibit the issues of information drift}and information omission,reducing the expressive ability of features. Building upon this finding, we propose an effective and efficient general Behavior-driven Feature Adapter (BeFA) to tackle these issues. This adapter reconstructs the content feature with the guidance of behavioral information, enabling content features accurately reflecting user preferences. Extensive experiments demonstrate the effectiveness of the adapter across all multimedia recommendation methods. The code will be publicly available upon the paper's acceptance.

LD4MRec: Simplifying and Powering Diffusion Model for Multimedia Recommendation

Multimedia recommendation aims to predict users' future behaviors based on historical behavioral data and item's multimodal information. However, noise inherent in behavioral data, arising from unintended user interactions with uninteresting items, detrimentally impacts recommendation performance. Recently, diffusion models have achieved high-quality information generation, in which the reverse process iteratively infers future information based on the corrupted state. It meets the need of predictive tasks under noisy conditions, and inspires exploring their application to predicting user behaviors. Nonetheless, several challenges must be addressed: 1) Classical diffusion models require excessive computation, which does not meet the efficiency requirements of recommendation systems. 2) Existing reverse processes are mainly designed for continuous data, whereas behavioral information is discrete in nature. Therefore, an effective method is needed for the generation of discrete behavioral information. To tackle the aforementioned issues, we propose a Light Diffusion model for Multimedia Recommendation. First, to reduce computational complexity, we simplify the formula of the reverse process, enabling one-step inference instead of multi-step inference. Second, to achieve effective behavioral information generation, we propose a novel Conditional neural Network. It maps the discrete behavior data into a continuous latent space, and generates behaviors with the guidance of collaborative signals and user multimodal preference. Additionally, considering that completely clean behavior data is inaccessible, we introduce a soft behavioral reconstruction constraint during model training, facilitating behavior prediction with noisy data. Empirical studies conducted on three public datasets demonstrate the effectiveness of LD4MRec.

Multi-View Graph Convolutional Network for Multimedia Recommendation

Multimedia recommendation has received much attention in recent years. It models user preferences based on both behavior information and item multimodal information. Though current GCN-based methods achieve notable success, they suffer from two limitations: (1) Modality noise contamination to the item representations. Existing methods often mix modality features and behavior features in a single view (e.g., user-item view) for propagation, the noise in the modality features may be amplified and coupled with behavior features. In the end, it leads to poor feature discriminability; (2) Incomplete user preference modeling caused by equal treatment of modality features. Users often exhibit distinct modality preferences when purchasing different items. Equally fusing each modality feature ignores the relative importance among different modalities, leading to the suboptimal user preference modeling. To tackle the above issues, we propose a novel Multi-View Graph Convolutional Network for the multimedia recommendation. Specifically, to avoid modality noise contamination, the modality features are first purified with the aid of item behavior information. Then, the purified modality features of items and behavior features are enriched in separate views, including the user-item view and the item-item view. In this way, the distinguishability of features is enhanced. Meanwhile, a behavior-aware fuser is designed to comprehensively model user preferences by adaptively learning the relative importance of different modality features. Furthermore, we equip the fuser with a self-supervised auxiliary task. This task is expected to maximize the mutual information between the fused multimodal features and behavior features, so as to capture complementary and supplementary preference information simultaneously. Extensive experiments on three public datasets demonstrate the effectiveness of our methods.