Fine-Tuned LLMs are "Time Capsules" for Tracking Societal Bias Through Books

Books, while often rich in cultural insights, can also mirror societal biases of their eras - biases that Large Language Models (LLMs) may learn and perpetuate during training. We introduce a novel method to trace and quantify these biases using fine-tuned LLMs. We develop BookPAGE, a corpus comprising 593 fictional books across seven decades (1950-2019), to track bias evolution. By fine-tuning LLMs on books from each decade and using targeted prompts, we examine shifts in biases related to gender, sexual orientation, race, and religion. Our findings indicate that LLMs trained on decade-specific books manifest biases reflective of their times, with both gradual trends and notable shifts. For example, model responses showed a progressive increase in the portrayal of women in leadership roles (from 8% to 22%) from the 1950s to 2010s, with a significant uptick in the 1990s (from 4% to 12%), possibly aligning with third-wave feminism. Same-sex relationship references increased markedly from the 1980s to 2000s (from 0% to 10%), mirroring growing LGBTQ+ visibility. Concerningly, negative portrayals of Islam rose sharply in the 2000s (26% to 38%), likely reflecting post-9/11 sentiments. Importantly, we demonstrate that these biases stem mainly from the books' content and not the models' architecture or initial training. Our study offers a new perspective on societal bias trends by bridging AI, literary studies, and social science research.

Think or Step-by-Step? UnZIPping the Black Box in Zero-Shot Prompts

Zero-shot prompting techniques have significantly improved the performance of Large Language Models (LLMs). However, we lack a clear understanding of why zero-shot prompts are so effective. For example, in the prompt "Let's think step-by-step," is "think" or "step-by-step" more crucial to its success? Existing interpretability methods, such as gradient-based and attention-based approaches, are computationally intensive and restricted to open-source models. We introduce the ZIP score (Zero-shot Importance of Perturbation score), a versatile metric applicable to both open and closed-source models, based on systematic input word perturbations. Our experiments across four recent LLMs, seven widely-used prompts, and several tasks, reveal interesting patterns in word importance. For instance, while both 'step-by-step' and 'think' show high ZIP scores, which one is more influential depends on the model and task. We validate our method using controlled experiments and compare our results with human judgments, finding that proprietary models align more closely with human intuition regarding word significance. These findings enhance our understanding of LLM behavior and contribute to developing more effective zero-shot prompts and improved model analysis.