$SmartProbe$: A Virtual Moderator for Market Research Surveys

Market research surveys are a powerful methodology for understanding consumer perspectives at scale, but are limited by depth of understanding and insights. A virtual moderator can introduce elements of qualitative research into surveys, developing a rapport with survey participants and dynamically asking probing questions, ultimately to elicit more useful information for market researchers. In this work, we introduce ${\tt SmartProbe}$, an API which leverages the adaptive capabilities of large language models (LLMs), and incorporates domain knowledge from market research, in order to generate effective probing questions in any market research survey. We outline the modular processing flow of $\tt SmartProbe$, and evaluate the quality and effectiveness of its generated probing questions. We believe our efforts will inspire industry practitioners to build real-world applications based on the latest advances in LLMs. Our demo is publicly available at https://nexxt.in/smartprobe-demo

Which Model Shall I Choose? Cost/Quality Trade-offs for Text Classification Tasks

Industry practitioners always face the problem of choosing the appropriate model for deployment under different considerations, such as to maximize a metric that is crucial for production, or to reduce the total cost given financial concerns. In this work, we focus on the text classification task and present a quantitative analysis for this challenge. Using classification accuracy as the main metric, we evaluate the classifiers' performances for a variety of models, including large language models, along with their associated costs, including the annotation cost, training (fine-tuning) cost, and inference cost. We then discuss the model choices for situations like having a large number of samples needed for inference. We hope our work will help people better understand the cost/quality trade-offs for the text classification task.