Improving the Prediction of Individual Engagement in Recommendations Using Cognitive Models

For public health programs with limited resources, the ability to predict how behaviors change over time and in response to interventions is crucial for deciding when and to whom interventions should be allocated. Using data from a real-world maternal health program, we demonstrate how a cognitive model based on Instance-Based Learning (IBL) Theory can augment existing purely computational approaches. Our findings show that, compared to general time-series forecasters (e.g., LSTMs), IBL models, which reflect human decision-making processes, better predict the dynamics of individuals' states. Additionally, IBL provides estimates of the volatility in individuals' states and their sensitivity to interventions, which can improve the efficiency of training of other time series models.