UFRec: Integrating Uniformity and Frequency to Enhance Sequential Recommendations

Effective representation learning in sequential recommendation systems is pivotal for precisely capturing user interaction patterns and enhancing recommendation accuracy. Nonetheless, current methodologies largely focus on item-to-item transitions, frequently overlooking the time intervals between interactions, which are integral to understanding behavior pattern shifts. Moreover, critical interaction attributes like item frequency are often neglected. Our research indicates that sequences with more consistent time intervals and items with higher interaction frequency result in superior predictive performance. In contrast, sequences with non-uniform intervals contribute to user interest drift, and infrequently interacted items are challenging to model due to sparse data, posing unique challenges that existing methods fail to adequately address. In this study, we introduce UFRec, an innovative bidirectional enhancement method for sequential recommendations. UFRec harnesses sequence uniformity and item frequency to boost performance, particularly improving the representation of non-uniform sequences and less-frequent items. These two components synergistically enhance each other, driving holistic performance optimization in intricate sequential recommendation scenarios. Additionally, we introduce a multidimensional time module to further augment adaptability. To the best of our knowledge, UFRec is the pioneering method to exploit the properties of uniformity and frequency for feature augmentation. Through comparisons with eleven state-of-the-art models across four datasets, we demonstrate that UFRec significantly surpasses current leading models.

UniRec: A Dual Enhancement of Uniformity and Frequency in Sequential Recommendations

Representation learning in sequential recommendation is critical for accurately modeling user interaction patterns and improving recommendation precision. However, existing approaches predominantly emphasize item-to-item transitions, often neglecting the time intervals between interactions, which are closely related to behavior pattern changes. Additionally, broader interaction attributes, such as item frequency, are frequently overlooked. We found that both sequences with more uniform time intervals and items with higher frequency yield better prediction performance. Conversely, non-uniform sequences exacerbate user interest drift and less-frequent items are difficult to model due to sparse sampling, presenting unique challenges inadequately addressed by current methods. In this paper, we propose UniRec, a novel bidirectional enhancement sequential recommendation method. UniRec leverages sequence uniformity and item frequency to enhance performance, particularly improving the representation of non-uniform sequences and less-frequent items. These two branches mutually reinforce each other, driving comprehensive performance optimization in complex sequential recommendation scenarios. Additionally, we present a multidimensional time module to further enhance adaptability. To the best of our knowledge, UniRec is the first method to utilize the characteristics of uniformity and frequency for feature augmentation. Comparing with eleven advanced models across four datasets, we demonstrate that UniRec outperforms SOTA models significantly. The code is available at https://github.com/Linxi000/UniRec.