Entity Matching is the task of deciding if two entity descriptions refer to the same real-world entity. State-of-the-art entity matching methods often rely on fine-tuning Transformer models such as BERT or RoBERTa. Two major drawbacks of using these models for entity matching are that (i) the models require significant amounts of fine-tuning data for reaching a good performance and (ii) the fine-tuned models are not robust concerning out-of-distribution entities. In this paper, we investigate using ChatGPT for entity matching as a more robust, training data-efficient alternative to traditional Transformer models. We perform experiments along three dimensions: (i) general prompt design, (ii) in-context learning, and (iii) provision of higher-level matching knowledge. We show that ChatGPT is competitive with a fine-tuned RoBERTa model, reaching an average zero-shot performance of 83% F1 on a challenging matching task on which RoBERTa requires 2000 training examples for reaching a similar performance. Adding in-context demonstrations to the prompts further improves the F1 by up to 5% even using only a small set of 20 handpicked examples. Finally, we show that guiding the zero-shot model by stating higher-level matching rules leads to similar gains as providing in-context examples.