Non Fungible Tokens (NFTs) have gained a solid foothold within the crypto community, and substantial amounts of money have been allocated to their trades. In this paper, we studied one of the most prominent marketplaces dedicated to NFT auctions and trades, Foundation. We analyzed the activities on Foundation and identified several intriguing underlying dynamics that occur on this platform. Moreover, We performed social network analysis on a graph that we had created based on transferred NFTs on Foundation, and then described the characteristics of this graph. Lastly, We built a neural network-based similarity model for retrieving and clustering similar NFTs. We also showed that for most NFTs, their performances in auctions were comparable with the auction performance of other NFTs in their cluster.