The gauge function, closely related to the atomic norm, measures the complexity of a statistical model, and has found broad applications in machine learning and statistical signal processing. In a high-dimensional learning problem, the gauge function attempts to safeguard against overfitting by promoting a sparse (concise) representation within the learning alphabet. In this work, within the context of linear inverse problems, we pinpoint the source of its success, but also argue that the applicability of the gauge function is inherently limited by its convexity, and showcase several learning problems where the classical gauge function theory fails. We then introduce a new notion of statistical complexity, gauge$_p$ function, which overcomes the limitations of the gauge function. The gauge$_p$ function is a simple generalization of the gauge function that can tightly control the sparsity of a statistical model within the learning alphabet and, perhaps surprisingly, draws further inspiration from the Burer-Monteiro factorization in computational mathematics. We also propose a new learning machine, with the building block of gauge$_p$ function, and arm this machine with a number of statistical guarantees. The potential of the proposed gauge$_p$ function theory is then studied for two stylized applications. Finally, we discuss the computational aspects and, in particular, suggest a tractable numerical algorithm for implementing the new learning machine.