This paper will examine what makes a being intelligent, whether that be a biological being or an artificial silicon being on a computer. Special attention will be paid to the being having the ability to characterize and control a collective system of many identical conservative sub-systems conservatively interacting. The essence of intelligence will be found to be the golden rule -- "the collective acts as one" or "knowing the global consequences of local actions". The flow of the collective is a small set of twinkling textures, that are governed by a puppeteer who is pulling a small number of strings according to a geodesic motion of least action, determined by the symmetries. Controlling collective conservative systems is difficult and has historically been done by adding significant viscosity to the system to stabilize the desirable meta stable equilibriums of maximum performance, but it degrades or destroys them in the process. There is an alternative. Once the optimum twinkling textures of the meta stable equilibriums are identified by the intelligent being (that is the collective system is characterized), the collective system can be moved by the intelligent being to the optimum twinkling textures, then quickly vibrated by the intelligent being according to the textures so that the collective system remains at the meta stable equilibrium. Well educated intelligence knows the global consequences of its local actions so that it will not take short term actions that will lead to poor long term outcomes. In contrast, trained intelligence or trained stupidity will optimize its short term actions, leading to poor long term outcomes. Well educated intelligence is inherently good, but trained stupidity is inherently evil and should be feared. Particular attention is paid to the control and optimization of economic and social collectives.