Taxonomy and Analysis of Sensitive User Queries in Generative AI Search

Although there has been a growing interest among industries to integrate generative LLMs into their services, limited experiences and scarcity of resources acts as a barrier in launching and servicing large-scale LLM-based conversational services. In this paper, we share our experiences in developing and operating generative AI models within a national-scale search engine, with a specific focus on the sensitiveness of user queries. We propose a taxonomy for sensitive search queries, outline our approaches, and present a comprehensive analysis report on sensitive queries from actual users.