Efficiently capturing the complex spatiotemporal representations from large-scale unlabeled traffic data remains to be a challenging task. In considering of the dilemma, this work employs the advanced contrastive learning and proposes a novel Spatial-Temporal Synchronous Contextual Contrastive Learning (STS-CCL) model. First, we elaborate the basic and strong augmentation methods for spatiotemporal graph data, which not only perturb the data in terms of graph structure and temporal characteristics, but also employ a learning-based dynamic graph view generator for adaptive augmentation. Second, we introduce a Spatial-Temporal Synchronous Contrastive Module (STS-CM) to simultaneously capture the decent spatial-temporal dependencies and realize graph-level contrasting. To further discriminate node individuals in negative filtering, a Semantic Contextual Contrastive method is designed based on semantic features and spatial heterogeneity, achieving node-level contrastive learning along with negative filtering. Finally, we present a hard mutual-view contrastive training scheme and extend the classic contrastive loss to an integrated objective function, yielding better performance. Extensive experiments and evaluations demonstrate that building a predictor upon STS-CCL contrastive learning model gains superior performance than existing traffic forecasting benchmarks. The proposed STS-CCL is highly suitable for large datasets with only a few labeled data and other spatiotemporal tasks with data scarcity issue.