The introduction and regulation of loudness in broadcasting and streaming brought clear benefits to the audience, e.g., a level of uniformity across programs and channels. Yet, speech loudness is frequently reported as being too low in certain passages, which can hinder the full understanding and enjoyment of movies and TV programs. This paper proposes expanding the set of loudness-based measures typically used in the industry. We focus on speech loudness, and we show that, when clean speech is not available, Deep Neural Networks (DNNs) can be used to isolate the speech signal and so to accurately estimate speech loudness, providing a more precise estimate compared to speech-gated loudness. Moreover, we define critical passages, i.e., passages in which speech is likely to be hard to understand. Critical passages are defined based on the local Speech Loudness Deviation (SLD) and the local Speech-to-Background Loudness Difference (SBLD), as SLD and SBLD significantly contribute to intelligibility and listening effort. In contrast to other more comprehensive measures of intelligibility and listening effort, SLD and SBLD can be straightforwardly measured, are intuitive, and, most importantly, can be easily controlled by adjusting the speech level in the mix or by enabling personalization at the user's end. Finally, examples are provided that show how the detection of critical passages can support the evaluation and control of the speech signal during and after content production.