In real-world decision-making problems, risk management is critical. Among various risk management approaches, the mean-variance criterion is one of the most widely used in practice. In this paper, we suggest expected quadratic utility maximization (EQUM) as a new framework for policy gradient style reinforcement learning (RL) algorithms with mean-variance control. The quadratic utility function is a common objective of risk management in finance and economics. The proposed EQUM framework has several interpretations, such as reward-constrained variance minimization and regularization, as well as agent utility maximization. In addition, the computation of the EQUM framework is easier than that of existing mean-variance RL methods, which require double sampling. In experiments, we demonstrate the effectiveness of the proposed framework in the benchmarks of RL and financial data.