In text-to-image generation, using negative prompts, which describe undesirable image characteristics, can significantly boost image quality. However, producing good negative prompts is manual and tedious. To address this, we propose NegOpt, a novel method for optimizing negative prompt generation toward enhanced image generation, using supervised fine-tuning and reinforcement learning. Our combined approach results in a substantial increase of 25% in Inception Score compared to other approaches and surpasses ground-truth negative prompts from the test set. Furthermore, with NegOpt we can preferentially optimize the metrics most important to us. Finally, we construct Negative Prompts DB, a dataset of negative prompts.