The novel concept of near-field non-orthogonal multiple access (NF-NOMA) communications is proposed. The near-filed beamfocusing enables NOMA to be carried out in both angular and distance domains. Two novel frameworks are proposed, namely, single-location-beamfocusing NF-NOMA (SLB-NF-NOMA) and multiple-location-beamfocusing NF-NOMA (MLB-NF-NOMA). 1) For SLB-NF-NOMA, two NOMA users in the same angular direction with distinct quality of service (QoS) requirements can be grouped into one cluster. The hybrid beamformer design and power allocation problem is formulated to maximize the sum rate of the users with higher QoS (H-QoS) requirements. To solve this problem, the analog beamformer is first designed to focus the energy on the H-QoS users and the zero-forcing (ZF) digital beamformer is employed. Then, the optimal power allocation is obtained. 2) For MLB-NF-NOMA, the two NOMA users in the same cluster can have different angular directions. The analog beamformer is first designed to focus the energy on both two NOMA users. Then, a singular value decomposition (SVD) based ZF (SVD-ZF) digital beamformer is designed. Furthermore, a novel antenna allocation algorithm is proposed. Finally, a suboptimal power allocation algorithm is proposed. Numerical results demonstrate that the NF-NOMA can achieve a higher spectral efficiency and provide a higher flexibility than conventional far-field NOMA.