Grassmann manifolds have been widely used to represent the geometry of feature spaces in a variety of problems in computer vision including but not limited to face recognition, action recognition, subspace clustering and motion segmentation. For these problems, the features usually lie in a very high-dimensional Grassmann manifold and hence an appropriate dimensionality reduction technique is called for in order to curtail the computational burden. To this end, the Principal Geodesic Analysis (PGA), a nonlinear extension of the well known principal component analysis, is applicable as a general tool to many Riemannian manifolds. In this paper, we propose a novel dimensionality reduction framework suited for Grassmann manifolds by utilizing the geometry of the manifold. Specifically, we project points in a Grassmann manifold to an embedded lower dimensional Grassmann manifold. A salient feature of our method is that it leads to higher expressed variance compared to PGA which we demonstrate via synthetic and real data experiments.