Nuclear magnetic resonance (NMR) spectroscopy plays an essential role across various scientific disciplines, providing valuable insights into molecular dynamics and interactions. Despite the promise of AI-enhanced NMR prediction models, challenges persist in the interpretation of spectra for tasks such as molecular retrieval, isomer recognition, and peak assignment. In response, this paper introduces Multi-Level Multimodal Alignment with Knowledge-Guided Instance-Wise Discrimination (K-M3AID) to establish meaningful correspondences between two heterogeneous modalities: molecular graphs (structures) and NMR spectra. In particular, K-M3AID employs a dual-coordinated contrastive learning architecture, and incorporates a graph-level alignment module, a node-level alignment module, and a communication channel. Notably, the framework introduces knowledge-guided instance-wise discrimination into contrastive learning within the node-level alignment module, significantly enhancing accuracy in cross-modal alignment. Additionally, K-M3AID showcases its capability of meta-learning by demonstrating that skills acquired during node-level alignment positively impact graph-level alignment. Empirical validation underscores K-M3AID's effectiveness in addressing multiple zero-shot tasks, offering a promising solution to bridge the gap between structural information and spectral data in complex NMR scenarios.