This paper addresses both the various EEG applications and the current EEG market ecosystem propelled by machine learning. Increasingly available open medical and health datasets using EEG encourage data-driven research with a promise of improving neurology for patient care through knowledge discovery and machine learning data science algorithm development. This effort leads to various kinds of EEG developments and currently forms a new EEG market. This paper attempts to do a comprehensive survey on the EEG market and covers the six significant applications of EEG, including diagnosis/screening, drug development, neuromarketing, daily health, metaverse, and age/disability assistance. The highlight of this survey is on the compare and contrast between the research field and the business market. Our survey points out the current limitations of EEG and indicates the future direction of research and business opportunity for every EEG application listed above. Based on our survey, more research on machine learning-based EEG applications will lead to a more robust EEG-related market. More companies will use the research technology and apply it to real-life settings. As the EEG-related market grows, the EEG-related devices will collect more EEG data, and there will be more EEG data available for researchers to use in their study, coming back as a virtuous cycle. Our market analysis indicates that research related to the use of EEG data and machine learning in the six applications listed above points toward a clear trend in the growth and development of the EEG ecosystem and machine learning world.