LLMPopcorn: An Empirical Study of LLMs as Assistants for Popular Micro-video Generation

Popular Micro-videos, dominant on platforms like TikTok and YouTube, hold significant commercial value. The rise of high-quality AI-generated content has spurred interest in AI-driven micro-video creation. However, despite the advanced capabilities of large language models (LLMs) like ChatGPT and DeepSeek in text generation and reasoning, their potential to assist the creation of popular micro-videos remains largely unexplored. In this paper, we conduct an empirical study on LLM-assisted popular micro-video generation (LLMPopcorn). Specifically, we investigate the following research questions: (i) How can LLMs be effectively utilized to assist popular micro-video generation? (ii) To what extent can prompt-based enhancements optimize the LLM-generated content for higher popularity? (iii) How well do various LLMs and video generators perform in the popular micro-video generation task? By exploring these questions, we show that advanced LLMs like DeepSeek-V3 enable micro-video generation to achieve popularity comparable to human-created content. Prompt enhancements further boost popularity, and benchmarking highlights DeepSeek-V3 and DeepSeek-R1 among LLMs, while LTX-Video and HunyuanVideo lead in video generation. This pioneering work advances AI-assisted micro-video creation, uncovering new research opportunities. We will release the code and datasets to support future studies.