Investigating and Mitigating Stereotype-aware Unfairness in LLM-based Recommendations

Large Language Models (LLMs) have demonstrated unprecedented language understanding and reasoning capabilities to capture diverse user preferences and advance personalized recommendations. Despite the growing interest in LLM-based personalized recommendations, unique challenges are brought to the trustworthiness of LLM-based recommender systems (LLM-RS), since LLMs are likely to inherit stereotypes that are embedded ubiquitously in word embeddings due to their training on large-scale uncurated datasets. This leads to LLM-RS exhibiting stereotypical linguistic associations between users and items. However, there remains a lack of studies investigating the simultaneous existence of stereotypes between users and items in LLM-RS. To bridge this gap, this study reveals a new variant of fairness between stereotype groups containing both users and items, to quantify discrimination against stereotypes in LLM-RS. Moreover, in this paper, to mitigate stereotype-aware unfairness in textual user and item information, we propose a novel framework (MoS), in which an insightful stereotype-wise routing strategy over multiple stereotype-relevant experts is designed to learn unbiased representations against different stereotypes in LLM- RS. Extensive experiments are conducted to analyze the influence of stereotype-aware fairness in LLM-RS and the effectiveness of our proposed methods, which consistently outperform competitive benchmarks under various fairness settings.