Diffusion models excel at high-quality image and video generation. However, a major drawback is their high latency. A simple yet powerful way to speed them up is by merging similar tokens for faster computation, though this can result in some quality loss. In this paper, we demonstrate that preserving important tokens during merging significantly improves sample quality. Notably, the importance of each token can be reliably determined using the classifier-free guidance magnitude, as this measure is strongly correlated with the conditioning input and corresponds to output fidelity. Since classifier-free guidance incurs no additional computational cost or requires extra modules, our method can be easily integrated into most diffusion-based frameworks. Experiments show that our approach significantly outperforms the baseline across various applications, including text-to-image synthesis, multi-view image generation, and video generation.