Reward shaping addresses the challenge of sparse rewards in reinforcement learning by constructing denser and more informative reward signals. To achieve self-adaptive and highly efficient reward shaping, we propose a novel method that incorporates success rates derived from historical experiences into shaped rewards. Our approach utilizes success rates sampled from Beta distributions, which dynamically evolve from uncertain to reliable values as more data is collected. Initially, the self-adaptive success rates exhibit more randomness to encourage exploration. Over time, they become more certain to enhance exploitation, thus achieving a better balance between exploration and exploitation. We employ Kernel Density Estimation (KDE) combined with Random Fourier Features (RFF) to derive the Beta distributions, resulting in a computationally efficient implementation in high-dimensional continuous state spaces. This method provides a non-parametric and learning-free approach. The proposed method is evaluated on a wide range of continuous control tasks with sparse and delayed rewards, demonstrating significant improvements in sample efficiency and convergence stability compared to relevant baselines.