Cell and immunotherapy offer transformative potential for treating diseases like cancer and autoimmune disorders by modulating the immune system. The development of these therapies is resource-intensive, with the majority of drug candidates failing to progress beyond laboratory testing. While recent advances in machine learning have revolutionised areas such as protein engineering, applications in immunotherapy remain limited due to the scarcity of large-scale, standardised datasets and the complexity of cellular systems. In this work, we address these challenges by leveraging a high-throughput experimental platform to generate data suitable for fine-tuning protein language models. We demonstrate how models fine-tuned using a preference task show surprising correlations to biological assays, and how they can be leveraged for few-shot hit maturation in CARs. This proof-of-concept presents a novel pathway for applying ML to immunotherapy and could generalise to other therapeutic modalities.