A wealth of algorithms have been developed to extract natural cluster structure in data. Identifying this structure is desirable but not always sufficient: We may also want to understand why the data points have been assigned to a given cluster. Clustering algorithms do not offer a systematic answer to this simple question. Hence we propose a new framework that can, for the first time, explain cluster assignments in terms of input features in a comprehensive manner. It is based on the novel theoretical insight that clustering models can be rewritten as neural networks, or 'neuralized'. Predictions of the obtained networks can then be quickly and accurately attributed to the input features. Several showcases demonstrate the ability of our method to assess the quality of learned clusters and to extract novel insights from the analyzed data and representations.