Industrial anomaly detection (IAD) plays a crucial role in the maintenance and quality control of manufacturing processes. In this paper, we propose a novel approach, Vision-Language Anomaly Detection via Contrastive Cross-Modal Training (CLAD), which leverages large vision-language models (LVLMs) to improve both anomaly detection and localization in industrial settings. CLAD aligns visual and textual features into a shared embedding space using contrastive learning, ensuring that normal instances are grouped together while anomalies are pushed apart. Through extensive experiments on two benchmark industrial datasets, MVTec-AD and VisA, we demonstrate that CLAD outperforms state-of-the-art methods in both image-level anomaly detection and pixel-level anomaly localization. Additionally, we provide ablation studies and human evaluation to validate the importance of key components in our method. Our approach not only achieves superior performance but also enhances interpretability by accurately localizing anomalies, making it a promising solution for real-world industrial applications.