This article introduces adaptations to the conventional frame structure in binary phase-modulated continuous wave (PMCW) radars with sequence generation via linear-feedbck shift registers and additional processing steps to enable joint radar-communication (RadCom) operation. In this context, a preamble structure based on pseudorandom binary sequences (PRBSs) that is compatible with existing synchronization algorithms is outlined, and the allocation of pilot PRBS blocks is discussed. Finally, results from proof-of-concept measurements are presented to illustrate the effects of the choice of system and signal parameters and validate the investigated PMCW-based RadCom system and synchronization strategy.