The growth in wireless traffic and mobility of devices have congested the core network significantly. This bottleneck, along with spectrum scarcity, made the conventional cellular networks insufficient for the dissemination of large contents. In this paper, we propose a novel scheme that enables efficient initialization of CCN-based D2D networks in the mmWave band through addressing decentralized D2D peer association and antenna beamwidth selection. The proposed scheme considers mmWave characteristics such as directional communication and blockage susceptibility. We propose a heuristic peer association algorithm to associate D2D users using context information, including link stability time and content availability. The performance of the proposed scheme in terms of data throughput and transmission efficiency is evaluated through extensive simulations. Simulation results show that the proposed scheme improves network performance significantly and outperforms other methods in the literature.