Despite being a hot research topic for a decade, drones are still not part of our everyday life. In this article, we analyze the reasons for this state of affairs and look for ways of improving the situation. We rely on the achievements of the so-called Technology Assessment (TA), an interdisciplinary research field aiming at providing knowledge for better-informed and well-reflected decisions concerning new technologies. We demonstrate that the most critical area requiring further development is safety. Since Unmanned Aerial System Traffic Management (UTM) systems promise to address this problem in a systematic manner, we also indicate relevant solutions for UTM that have to be designed by wireless experts. Moreover, we suggest project implementation guidelines for several drone applications. The guidelines take into account the public acceptance levels estimated in state of the art literature of the correspondent field.